This juvenile western followed the same format as the TV show of the same name that ran throughout the same years. This format certainly was not new as the charismatic hero and comic side-kick was something that had been done before with Hopalong Cassidy and The Cisco Kid, and to some extent with the Lone Ranger.

The storylines for Wild Bill Hickok are anything but challenging. The basic plot is usually along the lines of Hickock and his sidekick, Jingles, blundering into trouble, fighting their way out of it somehow, and then riding off into the sunset in readiness for next weeks trials and tribulations.