Radio broadcasting was the cheapest form of entertainment, and it provided the public with far better entertainment than most people were accustomed to. As a result, its popularity grew rapidly in the late 1920s and early 1930s, and by 1934, 60 percent of the nation's households had radios.

Lone Wolf Tribe

Lone Wolf Tribe only aired on CBS radio for one season, but it made a huge merchandising impact. Sponsored by Wrigley's gum, this children's series offered dramatized perspective on American Indian life. The narrator was the head of the tribe, Chief Wolf Paw, who prided himself on communicating to the listeners with "the voice that flies.