Radio broadcasting was the cheapest form of entertainment, and it provided the public with far better entertainment than most people were accustomed to. As a result, its popularity grew rapidly in the late 1920s and early 1930s, and by 1934, 60 percent of the nation's households had radios.

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Wild Bill Hickok

First broadcast in 1951, Wild Bill Hickok was a juvenile western adventure sponsored by Kellogg Cereals. Guy Madison starred as Marshal Wild Bill Hickok and Andy Devine was cast as his grainy-voiced and fun-loving sidekick, Jingles B. Jones.

Wild Bill Hickok was a simple show, full of good-natured comic relief and a bit of not-so-good-natured gunfights to add a bit of excitement. Wild Bill was the hero – a strong and fiercely brave western Marshal along the same lines as The Cisco Kid and Hopalong Cassidy. Hickok would inevitably get into a fistfight with outlaws and emerge victorious.