…world’s first commercial radio station, KDKA, began broadcasting in Pittsburgh in 1920.
Sponsored by the Skelly Oil Company, the Captain Midnight radio program was the creation of radio scripters Wilfred G. Moore and Robert M. Burtt, who had previously scored a success for Skelly with their boy pilot adventure serial The Air Adventures of Jimmie Allen.
Developed at the Blackett, Sample and Hummert advertising agency in Chicago, Captain Midnight began as a syndicated show on October 17, 1938, airing through the spring of 1940 on a few Midwest stations, including Chicago's WGN. In 1940, Ovaltine, a product of The Wander Company, took over sponsorship. With Pierre Andre as announcer, the series was then heard nationally on the Mutual Radio Network where it remained until 1942. It moved to the Merchandise Mart and the NBC Blue Network in September 1942. When the U.S. Government broke up the NBC Red and Blue Networks, Ovaltine moved the series back to Mutual, beginning September 1945, where it remained until December 1949. Many well remembered premiums were offered to the listening audience during years of these broadcasts.
The show was known for the imaginative use of exciting technological advancements to create narrative thrills, inspiring young audiences to dream of future advances.
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